Tenet could not save the box office, and now what?

Warner Bros. recently launched Tenet Christopher Nolan in theaters. The results have not been encouraging for the industry.

Tenet could not save the box office
Tenet could not save the box office, and now what

Tenet newcomer theaters offering a possible lifeline for the industry of the cinema after months of closing down almost all the cinemas in the US as well as in much of the world. Unfortunately, things have not worked to the extent that Warner Bros. and theater owners probably would have liked. While Christopher Nolan won the last total economic locker largest we’ve seen in months, the film has failed to save the industry and meet expectations that were placed high on it. Now comes a simple but difficult question to answer; what happens now?

As anyone who enjoys movies is no doubt aware, theaters were closed in mid-March in the US, in the interests of public health. That took most of the great films that were on deck for 2020 either in exchange for much later in the year, or move to greener pastures potentially in 2021. However, Warner Bros. and Christopher Nolan seemed inflexible to keep Tenet in 2020, unwilling to even move it from its original release date initially. Nolan is great in the theatrical experience and this would never be an option direct-to-streaming. Instead, Nolan hopes his latest thriller bending moment may be the first ray of hope that helps you get the cinemas back on its feet. That’s not exactly how things have been successful so far.

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Making the film brought the weekend, Tenet, as of this writing, it has earned $ 207 million worldwide, including $ 29.5 million in the domestic box office. Again, this is by far the most we’ve seen in any movie bring in late February / early March. That said, there are some big caveats. Tenet carries a budget of $ 200 million. Warner Bros. also has to pay to market worldwide, which is tremendously expensive. Not only that, but Christopher Nolan has worked a single agreement that sees takes him home much of box office receipts.

Point is, the film is far from making a profit and, what is more, it is not the kind of numbers that theaters are used to seeing blockbusters, events like this.

The case in question, broken hearts gallery Sony also opened last weekend and brought in just over $ 1 million. Although not a blockbuster, a film produced by Selena Gomez in typical times, no doubt, would have done much better. Although the theaters have begun to open, it is clear that viewers do not feel the need to rush to see what is offered immediately. The hope was that Tenet would become the first film to be seen. Disney, so worth it, also unveiled the new mutants in late August. However, the film Marvel did not have much in the way of financial expectations placed on it as it had been delayed for years and, to date, has earned just under $ 30 million worldwide. But still a Marvel comics movie and adds a little to the case that “big” movies are not going to do what they need to do in today’s market.

Therefore, we are back to the question, now what happens? What are the studies that they do with the growing number of successes that have been collecting dust? What are the cinemas they will do if studies continue to delay major releases, leaving them with nothing to show? At the least nothing that can drive traffic important, ie. Unfortunately, for the moment, there are no easy answers. Although there are some indications as to what is not going to happen.

Warner Bros., for better or worse, chose to bite the bullet, so Tenet the canary in the coal mine, so to speak. Some study was always going to have to be the first out of the gate and the risk of releasing great success in unprecedented times. But the experiment has ended and no matter what Warner Bros. wants to turn, this was not a success. That being the case, they will not risk taking a loss on another major success as Wonder Woman 1984, which has already been delayed once again at Christmas. Can things really be different a few months from now? It seems unlikely, but it seems to be hoping for the moment. This means, expect more delays. Do not expect another big, expensive movie theaters to blow any time in the immediate future.

Sony has already made clear that they will not risk the release of any film great until things return to normal. Or at the least closer to it. The crux of the matter is, what emerges on the other side of this industry for the film, on all fronts, will be a new normal.

More offers VOD. More no franchise fee title to streaming services. Moneymakers only surefire getting wide theatrical releases in any theaters manage to make it through this.

To this point, it is difficult to know how many theater chains will be able to weather the storm. AMC has been on the verge of bankruptcy for months. All major theater chains that have reopened are operating at reduced capacity. Do not be surprised if one or more major chains declares bankruptcy or, worse perhaps, goes under the whole if this wreaks havoc on much longer. As we’re seeing with Tenet numbers, there is no reason to believe that we are anywhere near normal yet.

On the other side of Tenet, Disney Mulan recently published in some international markets at the time offers subscribers Disney + for $ 30. It is not clear how well that panned out to Disney World Tour, but Trolls seemed to do well premium VOD Universal Pictures earlier this year.

Expect to see more VOD and broadcast press, perhaps with experimental strategies. Studies, such as theaters, revenues need entering and will have to be creative to make it happen.

Perhaps a bright spot for those who enjoy a theatrical experience is safe drive-ins. Although traditional cinema halls have resumed operations, drive-ins have continued to thrive. These relics of the past were almost extinct just six months ago. Now? They are a safe haven for film buffs and have helped prop up the box office even when most theaters were closed. Expect to see drive-ins remain an important part of the equation for the foreseeable future.

Another thing to expect is a lack of transparency with box office earnings of films that are released. Multiple reports have confirmed that Warner Bros. is not providing the usual level of penetration Tenet’s earnings and are not sharing data with rival studios.

Other studies may well follow in his footsteps and reports box office as we know it can change, at the least for a while. That could leave lingering questions about the financial success or failure of other major films coming down the pipeline.

Therefore, the simple answer to the question of what now? It’s back to the drawing board. Black Widow, Duna, and some great films remain on the 2020 schedule are likely to move to 2021. This year is a wash. The whole film industry and fans alike can hope for a vaccine, sooner rather than later, allowing normal, or something like that again in our lives. Until then, traditional broadcasts and big box office releases are probably out of the question.